Saving the Planet is Delicious


I have rediscovered an old love. Chris Brogan twittered about an interesting project called the PBJ campaign. Can eating a PB&J for breakfast every day help the planet? Basically, the idea is that if you replace one meal with an all veggie meal, you remove the ecological stresses of raising the animal you might eat for that meal.

Let’s be honest. I’m a carnivore. I tried to vegetarian a few years back when I was trying to lose some weight.

I made it to lunch.

But I like the Earth, and I like PB&J, so I thought I’d try it out. So my new favorite breakfast is PB&J on some nice seedy wheat bread and a piping hot cup of coffee.

Other nice things to try: a PB & banana or a grilled PB&J. Also, my dad used to make a  concoction he’d dubbed a Thundercat Sandwich - mix peanut butter and honey in a bowl before putting it on the bread. That’s crazy, blow-your-mind good.

And it helps the Earth. Go, Earth!